Proper planning and sufficient lead time can result in publicity that will launch your product into the spotlight. Read the Red-Spark article, A Better Reference Process Means a Better Launch, published by Pragmatic Marketing.
Want to increase the number of reference materials you product in an optimal fashion? Then consider telereference conference calls. A telereference conference call is like one-on-one sales reference call, but more leveraged. There are a number of terrific benefits.
Is it common for customers to ask for something back in recognition of their participation? In general, the best references do not expect anything in return. They are willing to assist for a variety of reasons...
The quarterly earnings conference call and press release is an exciting reference opportunity! Are you showcasing your recent, largest customer wins to full advantage? If not, read on to learn how.
By asking customers one simple question, "How likely are you to recommend (Company X) to a friend or colleague?" on a 0 to 10 scale, companies can track their Net Promoter Score® (NPS), the single most reliable indicator of a company's ability to grow.
Best Practices 
Want to increase the number of reference materials you product in an optimal fashion? Then consider telereference conference calls. A telereference conference call is like one-on-one sales reference call, but more leveraged. There are a number of terrific benefits. 
Is it common for customers to ask for something back in recognition of their participation? In general, the best references do not expect anything in return. They are willing to assist for a variety of reasons... 
Do you know 
The quarterly earnings conference call and press release is an exciting reference opportunity! Are you showcasing your recent, largest customer wins to full advantage? If not, read on to learn how.