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Proper planning and sufficient lead time can result in publicity that will launch your product into the spotlight. Read the Red-Spark article, A Better Reference Process Means a Better Launch, published by Pragmatic Marketing.

 

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Case Studies
Biz360 Case Study PDF Print E-mail
Written by Amy Madsen   

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Biz360, a San Mateo, California-based leading provider of market intelligence solutions to Global 2000 companies, was looking to infuse its sales and marketing program with more customer references and reference stories. Already actively engaging customers in media opportunities, the company wanted to add customer testimonials and success stories to the website and further engage customers in media and speaking opportunities.

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LitePoint Case Study PDF Print E-mail
Written by Amy Madsen   

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LitePoint Corporation, a Sunnyvale, California-based industry leading provider of advanced wireless test solutions, was looking to update its website content and infuse more customer references on its website, including adding a "customers" section to the website, logos to the front page and new customers page, and success stories.

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Satmetrix Case Study PDF Print E-mail
Written by Amy Madsen   

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Satmetrix Systems, a Foster City, California-based leading global enterprise customer experience management company and co-developer of Net Promoter®, was looking to launch Netpromoter.com - the official resource for Net Promoter knowledge, tools, practices, and solutions - ahead of the release of the corresponding book, The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld.

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Vertical Pitch Case Study PDF Print E-mail
Written by Amy Madsen   

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Vertical Pitch, a Golden, Colorado-based consulting firm offering Business Performance Management solutions to Fortune 500 companies, was looking to re-launch its website. The company desired a more compelling look-and-feel and updated content, including client success stories, targeted to prospective customers and employees.

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