Red-Spark Customer Marketing LLC helps high-tech companies generate customer content for reference programs and websites. Working with executives and managers from hundreds of companies around the world, Red-Spark has created unique systems to track customer interactions, extract business stories, and leverage customer reference activities of the Fortune 1000.

Red-Spark also deploys a variety of techniques to help launch, re-launch, and manage websites, including newsletters, blogs, and discussion forums. Each project handled is unique, based on customer requirements. Outsource your entire reference program or website project, aspects of these projects, or have Red-Spark jump-start a process and accompanying deliverables and turn the reins over to your team, replete with training.

Amy Madsen, Principal, has 10+ years of high tech marketing experience focused on customer reference programs and content generation, working for companies such as Oracle, Hyperion, and Documentum, preceded by five years of economic research. Additional functional experience includes market intelligence, market segmentation, lead generation, collateral creation, advisory council management, and user group agenda creation and speaker selection. Ms. Madsen holds an M.B.A. from Dartmouth College, an M.A. in Economics from New York University, and a B.A. from Columbia University.