Home  Case Studies Biz360 Case Study
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Written by Amy Madsen
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Biz360, a San Mateo, California-based leading provider of market intelligence solutions to Global 2000 companies, was looking to infuse its sales and marketing program with more customer references and reference stories. Already actively engaging customers in media opportunities, the company wanted to add customer testimonials and success stories to the website and further engage customers in media and speaking opportunities.
Project Goals & Objectives - Interview customers and provide synopses of customer stories
- Write success stories and create PowerPoint slides for sales
- Seek approval to include quotes and logos on website
- Secure customer approvals for media and speaking opportunities
- Manage reference project during key team member's sabbatical
Red-Spark Role Working with Biz360's PR team, Red-Spark determined which customers were willing to assist with reference activities, created a questionnaire to be used during customer interviews, conducted these interviews, drafted success stories and quotes, and then worked with Biz360 and the customer on final approvals. In addition, Red-Spark created PowerPoint slides of customer stories for use by sales and sought approval from customers to include logos on the Biz360 website. Actively seeking media interviews and speaking opportunities for its customers, Biz360 had Red-Spark seek approvals for specific opportunities. Biz360 also wrote articles for target publications featuring customer success stories based on interviews conducted by Red-Spark. Satisfied with Red-Spark's assistance on earlier engagements, Biz360 turned to Red-Spark to manage the reference program during a key team member's planned sabbatical. Further, the Red-Spark program significantly expanded Biz360's knowledge about client behavior and perceived value, a benefit that extended far beyond the scope of the program. Do you need assistance with a similar project? If so, please contact us. |
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